Lead Ggeneration

Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue.

Lead Generation strategies that are discussed in this guide include:

• Content marketing and blogging
• Website and SEO
• Social media
• Pay-Per-Click (PPC) advertising
• Content syndication
• Direct mail
• Telesales
• Email marketing
• Lead nurturing and lead scoring
• Testing and optimization
• Lead generation metrics