SEO
stands for Search Engine Optimization. SEO
is all about optimizing a website for search engines. SEO is a technique for:
·
Designing and developing a website to rank well in search engine
results.
·
Improving the volume and quality of traffic to a website from
search engines.
·
Marketing by understanding how search algorithms work, and what
human visitors might search.
SEO is a
subset of search engine marketing. SEO is also referred as SEO copyrighting,
because most of the techniques that are used to promote sites in search
engines, deal with text.
If you
plan to do some basic SEO, it is essential that you understand how search
engines work.
How Search Engine Works?
Search
engines perform several activities in order to deliver search results.
·
Crawling - Process of fetching
all the web pages linked to a website. This task is performed by a software,
called a crawler or a spider (or Googlebot,
in case of Google).
·
Indexing - Process of creating
index for all the fetched web pages and keeping them into a giant database from
where it can later be retrieved. Essentially, the process of indexing is
identifying the words and expressions that best describe the page and assigning
the page to particular keywords.
·
Processing - When a search
request comes, the search engine processes it, i.e. it compares the search
string in the search request with the indexed pages in the database.
·
Calculating Relevancy -
It is likely that more than one page contains the search string, so the search
engine starts calculating the relevancy of each of the pages in its index to
the search string.
·
Retrieving Results -
The last step in search engine activities is retrieving the best matched
results. Basically, it is nothing more than simply displaying them in the
browser.
Search
engines such as Google and Yahoo! often update their relevancy algorithm dozens
of times per month. When you see changes in your rankings it is due to an
algorithmic shift or something else outside of your control.
Although
the basic principle of operation of all search engines is the same, the minor
differences between their relevancy algorithms lead to major changes in results
relevancy.
What is SEO Copywriting?
SEO
Copywriting is the technique of writing viewable text on a web page in such a
way that it reads well for the surfer, and also targets specific search terms.
Its purpose is to rank highly in the search engines for the targeted search
terms.
Along
with viewable text, SEO copywriting usually optimizes other on-page elements
for the targeted search terms. These include the Title, Description, Keywords
tags, headings, and alternative text.
The idea
behind SEO copywriting is that search engines want genuine content pages and
not additional pages often called "doorway pages" that are created
for the sole purpose of achieving high rankings.
What is Search Engine Rank?
When you
search any keyword using a search engine, it displays thousands of results
found in its database. A page ranking is measured by the position of web pages
displayed in the search engine results. If a search engine is putting your web
page on the first position, then your web page rank will be number 1 and it
will be assumed as the page with the highest rank.
SEO is
the process of designing and developing a website to attain a high rank in
search engine results.
Conceptually,
there are two ways of optimization:
·
On-Page SEO - It includes
providing good content, good keywords selection, putting keywords on correct
places, giving appropriate title to every page, etc.
·
Off-Page SEO - It includes link
building, increasing link popularity by submitting open directories, search
engines, link exchange, etc.